Companies like yourselves need to go to crazy lengths in order to woo your key accounts. SDG has the capability to take you from concept to visuals in a professional presentation to a display mock-up in days!
As an industry there is a lot of confusion between POP and POS. Most people use the terms interchangeably. Point-of-Purchase (POP) is instore marketing material that shoppers interact with in deciding whether to purchase a product. Point-of-Sale (POS) refers to the actual transaction that occurs when the customer buys the product. POS displays are smaller and are located on or adjacent to the checkout.