We are highly-skilled creatives and problem-solvers helping brands activate and drive results instore. Based in Sydney, we are the only POP agency with its own mass-production cardboard display factory


Companies like yourselves need to go to crazy lengths in order to woo your key accounts. SDG has the capability to take you from concept to visuals in a professional presentation to a display mock-up in days!


As an industry there is a lot of confusion between POP and POS. Most people use the terms interchangeably. Point-of-Purchase (POP) is instore marketing material that shoppers interact with in deciding whether to purchase a product. Point-of-Sale (POS) refers to the actual transaction that occurs when the customer buys the product. POS displays are smaller and are located on or adjacent to the checkout.